Making everything will take forever. We better get started.

We've determined that the first step in creating A Company that Makes Everything™ is to start by making something. To make anything, we need to break down the problem of how to create that thing using Decomposition. When we complete building a thing, we move onto the next item. This is known as Iteration. If we repeat this in perpetuity, as we approach infinity we will have nearly fulfilled our mission statement, which is built into the very fabric of the company.

We love prototyping. But prototyping is an expensive stage of any endeavor.

Prototyping is the art of creating a primitive form that gives us an idea of what a final product might look like, how it will function but most importantly, it will validate one of our design decisions while simultaneously showing us six ways we went wrong.

There is nothing more humbling than taking your idea through this process of evaluation. Many of your ideas will flounder like fish out of water. Sometimes the idea is not that good. Sometimes it is a failure in the execution. Sometimes it will wither on the vine for no reason at all. Just know that creating something great will always involve sweeping up the broken pieces of the last idea that didn't work out. If you can set aside your ego as we've chosen to do, making mistakes becomes one of the most rewarding and informative parts of the process.